DEVELOP YOUR PLAYBOOK FOR SUCCESS
Whether you’re a business jockeying for market position or a non-profit seeking to fund critical initiatives, sponsorships are powerful generators of revenue and impact. And to let you in on a little secret - a great idea paired with a great strategy will always find a way to get funded... even during a pandemic.
LET'S GET YOU SPONSORED IN 2024
Danny provided a great framework for approaching special event and nonprofit sponsorship. Great first-hand experiences to share and an easy-to-follow methodology for developing a robust and high impact sponsorship development plan.
Heather Goulding – Director of Development
CLIENTS DANNY HAS WORKED WITH
SPONSORSHIP COURSE CURRICULUM
DEVELOP YOUR PLAYBOOK FOR SUCCESS
Whether you prefer to learn virtually, through a group collaboration or a hybrid of both, this program is designed to accommodate your preferred learning style.
Each registered participant receives 24/7 access to course content, 8 learning modules to create an incredible ecosystem of corporate partners, PDF worksheets to outline your success strategy and generate ideas with your group.
This workshop will help you...
- Get to the heart of what matters most to prospective businesses
- Accelerate the process of creating new revenue through sponsorship
- Convincingly position yourself as a leader in the local market
- Develop an irresistible proposal that sponsors will say yes to
- Inspire passionate engagement with new audiences
- Generate explosive impact and revenue
In this four-part course you'll learn to:
SESSION 1: Introduction to Sponsorship
- Develop a better understanding about what sponsorship is
- Know why companies sponsor
- Fireside chat about sponsorship and sales success
- Sponsorship versus Advertising
- Sponsorship truths
SESSION 2: Who wants what you have?
- Identify key differentiator of your business
- Develop your customer profile
- Establish your value
- Build an inventory of assets
- Where and how to find your target audience
SESSION 3: Sell it like you mean it
- Develop your campaign
- Divide and conquer
- Get face time and gain referrals
- Secure commitments
- Deliver on your promises
SESSION 4: The art of writing an effective sponsorship proposal
- Combine what you have with what they want
- Give them options
- Effectively manage your activation
- Overdeliver
- RENEWALS!!! - Keep them coming back
GET TO THE HEART OF WHAT MATTERS MOST
Every business has a need that must be met. Your job is to identify that need and clearly articulate the value that improves the performance of their business. Sponsors will warm up to your idea if you can forge confidence, demonstrate value, and enable access to your audience.
My job is to help accelerate your success and remove the guesswork.
PLAN THE WORK
Develop your game plan to build an abundant pipeline of sponsorship leads.
WORK THE PLAN
Establish alignment and show prospective businesses how you help them win.
BREAKOUT SESSION OR LUNCHEON
SPONSORSHIP: UNLOCK THE BEST KEPT SECRET FOR REVENUE GENERATION
If you are a business that needs a boost in sales or a non-profit that needs to fund an initiative, the pressure is real. But how do you find sponsors? Where do you start? Who wants what you have?
A master at building relationships, Danny Heinsohn has put together thousands of successful deals with the biggest names in corporate sponsorship and professional sports – including the New York Yankees, Baltimore Ravens, Nike, Red Bull, Verizon, esurance, Samsung, and several college bowl games, to name a few.
Join this master session in lessons learned from global and national sponsorships, and find out how to use these strategies to activate partnerships in your local community.
Walk away with 5 key insights to help your business stand apart in a crowded marketplace.
Danny spoke at an NCET Biz Cafe, attracting a record crowd of more than 70 people. He spoke directly and enthusiastically on the topic of gaining more sponsorship dollars. Attendees were engaged and left with information they could utilize that same day.
Jackie Shelton - PR and Marketing
RULES? WE DON'T NEED NO STINKING RULES.
Let's develop your playbook for success and we'll win together!
One of my favorite things about sponsorships is that there are no rules. A great idea paired with great strategy will always find a way to get funded. Let's bring your ideas to life!
My job as your coach is to help you establish an ecosystem that will grow your sponsorship family and revenue year after year. We will align your idea with what you wish to accomplish, identify opportunities and challenges, develop a strategy for success and keep you moving forward. You will become the brand people and businesses will want to invest in.
Through group coaching, 1-on-1 coaching, team workshops, personal development, accountability, self-discovery, and clarity, we focus on advancing the best version of you and your team.
I look forward to connecting!